In June 2017, the Jingdong Group announced the establishment of the "Jingdong Quality Acupuncture Alliance", and the Ministry of Agriculture, the State Administration of Quality Supervision, Inspection, and the Ministry of Industry and Information Technology used the block chain technology to build the "Jingdong block chain Anti-Counterfeiting retrospective platform." The platform will gradually realize the online and offline retail product tracing and Anti-Counterfeiting, protection products and consumer rights and interests through the alliance chain.
According to Jingdong, in the future, after users purchase fresh food in Beijing, they can find orders through Jingdong App, point FT "a key to trace" or directly scan the source code on the product, and they can query information. In addition, the Beijing East Vientiane data platform also provides services such as data intellectual property protection, data quality monitoring, and personal data authorization through the establishment of alliance chains.
In December 2017, Wal-Mart, Jingdong, IBM and Tsinghua University's National Engineering Laboratory for Electronic Commerce Trading Technology jointly announced the establishment of China's first safe food block chain traceability alliance. A standards-based approach to collecting data on food origin, safety and food authenticity will be developed jointly to provide consumers and retailers with full-supply chain real-time traceability services through block chain technology.
In the future, Jingdong will realize the full track of the original product based on the block chain technology, integrate the information of the commodity raw material process, production process, flow process, and marketing process and write it into the block chain to achieve a fine one to one. The whole process is traced back.
Jingdong Global Purchase passes the commodity traceability system of the State Administration of Quality Supervision, Inspection and Quarantine. All goods entering the Jingdong bonded warehouse in Ningbo, Tianjin, and Guangzhou must be strictly inspected and pasted by the State Administration of Quality Supervision, Inspection and Quarantine. After the product is delivered, the user only needs the mobile phone to scan the source code to know which factory the product is produced from, the quality information, logistics information, and regulatory information of the product. Consumers don't have to go to any lengths to tell true or false, and businesses don't have to worry about fake goods coming out of storage logistics to damage their reputation.
Jingdong Logistics and various partners involved in the import chain of commodities jointly initiated the establishment of a "cross-border traceability alliance." The members of the alliance include industry authorities such as the China Entry-Exit Inspection and Quarantine Association, Wal-Mart, Curiosity, Danone, Sasha, Rakuten, eBay Select and other 20 world-renowned brands, as well as international freight service providers such as Dexun and Agani. Partners, Covering the United States, Germany, Japan, France and other global hot cross-border e-commerce commodity exporting countries, the commodities mainly involve major import categories such as mother and child, individual protection, and food.
At the same time, Jingdong's full-link cross-border logistics system and Jingdong Y Division's block chain Anti-Counterfeiting traceability platform will be opened, providing technical support for the alliance. After the establishment of the alliance, both bonded goods and cross-border direct mail forms of cross-border e-commerce supply chain information have been opened. In terms of bonded goods, Jingdong Logistics 'inherent overseas warehouse, bonded warehouse and domestic warehouse service are self-contained; In terms of cross-border direct mail, Jingdong Logistics will launch a full-chain visualization system in the near future to meet the needs of users to query commodity orders at any time.